New branding, new website!
Welcome to Pachacuti's new website! We are very excited at the launch of both our new branding and our new website. After almost 18 years pioneering Fair Trade fashion and accessories Pachacuti is recognised as a leader in fusing ethical principles with great design.
We felt it was time to refresh our image so that it better reflected the brand we have become. Our new logo is based on the crown which is not only the ultimate symbol of status, but also confers a legitimacy on the wearer. As Pachacuti is the first organisation in the world to be CERTIFIED FAIR TRADE by the World Fair Trade Organisation UK001-2009, we feel that the crown is a good reflection of our aspirations to set an ethical example to others in the fashion industry.
Pachacuti is named after the term pacha-cuti, meaning world upside- down, rather than being named after the Inca ruler Pachacuti. However, we decided to incorporate the three feathers from the Andean crown as depicted in drawings of Inca Pachacuti by the chronicler Guaman Poma de Ayala so that our logo still reflects the South American roots of our brand.
I hope that you will find our new website much easier to navigate and that you will take time to read about our work in improving the lives and working conditions of our producer groups in South America. We have been on quite a journey this year, but we know that we are going in the right direction by the tangible differences we see when we visit our producers in the Andes. Your purchases not only make such a difference to their quality of life, but help our weavers to retain their dignity and sense of cultural identity. Pachacuti invests a considerable amount of time and money into training with courses ranging from pattern cutting to self-esteem and leadership skills; health and safety such as buying new glasses for all of our embroiderers in 2009 and for our weavers in 2010; improving environmental management and much much more
Thank you for your support for our work. We are looking forward to the start of a new decade, moving forward with our new identity to bring ever increasing benefits to our producer groups in the Andes.
