I had a really fascinating trip down to the coast of Ecuador this week to meet the community who supply the Carludovia Palmata fibre (also known as paja toquilla) for our Panama Hats.
Mark (our Marketing Manager & my husband) and Sara (our Quality Manager) drove to a small community of 3000 people about 3 hours south of Manta and then it was an hour off road up into the mountains to reach the plantations of the paja. The community has been working hard to protect their area of land and to increase sustainability and biodiversity in the area. They have protected an area of 5600 hectares and are now seeing a lot more birds and animals in the area such as toucans, armadillos and monkeys. The plants also help to improve the air quality and the producers were keen to emphasise that the work they are doing is providing oxygen for the world. They are hoping to make the area a Patrimonio Cultural in the future.
A new paja toquilla palm can't be harvested for 3 years as it needs to produce runners and baby plants before it can be harvested. After this period, the paja can be harvested every 30 days as it is a very fast growing plant and takes just a month to reach full height (around 12 feet) again. The paja is grown i
n 100% organic conditions and so we should look into the possibility of organic certification for the fibre in the future.
During our walk through the forest, we saw this huge tarantula and so we definitely stepped a lot more carefully after that!
It was so encouraging to
meet the producers of paja for Pachacuti's Panama Hats and to be able to document the sustainability of the production process. Pachacuti has been certified by the WFTO against the Sustainable Fair Trade Management System and we really can say that Pachacuti's Panama Hats are not only sustainable but are actually bringing about positive environmental impact within the community.
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As Seen In

Pippa Middleton in Daily Express
5 Jan 2011


Haute Muse Issue 3

Attire Accessories
Front Cover Dec11/Jan12

DestinAsian Dec 11/Jan 12

WWB Womenswear Buyer Sep 11

John Lewis Magazine Summer 11

Grazia 4 July 2011

Front Page Pashion Summer '11

Cat Deeley in Red July 2011

Daily Mail online 20 June 2011

The Observer 12 June 2011

Sublime Issue 27 June 2011

Red June 2011
Harpers Bazaar June 2011

Evolve Magazine April 2011

The National 16 April 2011
United Arab Emirates

The Times 23 March 2011

Heat 18 March 2011
The Guardian 8 March 2011
The Top 12 Fairtrade Fortnight Accessories
Daily Express 3 March 2011

Elle 28 February 2011

Stella - Sunday Telegraph
21 February 2011

Cosmopolitan December 2010
National Geographic Green
Summer 2010
Coco Eco July August 2010
Laura Bailey wears Pachacuti
Red August 2010
Telegraph Magazine July 2010
Tatjana Patitz wears Pachacuti
Coco Eco May June 2010
Hong Kong Tatler July 2010

Gardens Illustrated May 2010

UK Vogue May 2010

Daily Mail 26 April 2010

Telegraph Magazine April 2010

Cruise Magazine April-July 2010

Red Magazine April 2010
Country Living February 10
Feature on Pachacuti and other Fair Trade and local producers from Ashbourne
The Guardian Life & Style December 09
Pachacuti: A Fair Trade Pioneer Pachacuti is the first in the world to be awarded an innovative new sustainability label. Rachel Holmes meets the company's founder, Carry Somers Click here to read

Montebury Magazine July 09

Marie Claire June 09

Going Up - Green Gauge Observer June 09

Times Magazine June 09

How to Spend It! Financial Times June 09

Cosmopolitan May 09

Easy Living May 09

French Elle May 09

Travel & Leisure April/May 09

Stella Magazine April 09

Telegraph April 09
"The place to buy a hat with a conscience"

Spanish Vogue April 08


