Pachacuti - Panama Hats and Fair Trade Clothing

Here is our stand at Estethica, London Fashion Week. Was delighted
that the two lovely merchandising girls from Liberty loved the Panamas
and said they could really see them working in Liberty...and we'd love
to supply them.

Later in the week, not only Liberty came by, but all the big stores. I was just so overwhelmed that everyone loved our hats. All of the major magazines and newspapers came by and Vogue even rang the office a few days later to request photos. Very exciting times for Pachacuti.

We're off to London Fashion Week to set up our stand at Estethica. Very exciting to be there and apparently we sailed through the vetting process!

We'll be showing our SS10 collection of Panama Hats. Some great colours, from a fuschia 'Cusco' hat to tie in with the South American folkloric influence through to some fabulous checked Panamas, including red houndstooth which I love. It's our strongest collection to date and we're excited to see the reaction of buyers and the press.

Photo: Sienna