Business Secretary Vince Cable delivered a speech at Marlborough House on 23 November in which he cited Pachacuti as a good example of responsible capitalism.
Mr Cable said that capitalism must adapt its model to ensure a more prosperous, stable future. The hallmarks of responsible capitalism included taking the long-term view; strong leadership and good management; investing in staff and displaying ethical behaviour.
He talked about the perils of short-termism and gave examples of companies who aligned their long term economic interests with those of their employees, including JCB in Rocester who are based just down the road from Pachacuti's Ashbourne shop and office.
In conclusion, Vince Cable came to examples of good ethical behaviour "While Derbyshire-based Pachacuti, which I'm told does a rather fetching line in Panama hats, is the first in the world to be certified against the Fair Trade Sustainable Management System, which guarantees living wages to everyone working in the supply chain." Other examples of good ethics included Tata Consultancy, Thomson Reuters and Café Direct.