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Our Philosophy

For over two decades, Pachacuti has created hats which are a subtle union of tradition, luxury and sustainability.  Through our Fair Trade practices, we have combined the heritage of two cultures. A Pachacuti Panama Hat links the creativity of British design with the unique savoir-faire of our Ecuadorian weavers.

We have all heard Yves St Laurent’s oft-quoted phrase “Fashion fades, style is eternal”, but fashion today barely has time to fade. A bunch of flowers fresh-picked from your garden would certainly last longer than a collection hanging on the rails of many fashion retailers.

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WE NEED TO SLOW DOWN.
WE NEED TO REDISCOVER AUTHENTICITY, PASSION, CREATIVITY, QUALITY AND CRAFTSMANSHIP.
THIS IS SURELY WHAT FASHION SHOULD BE ABOUT?

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Pachacuti creates designs which look good not just from season to season, but from decade to decade. Styles with longevity made from fine quality materials, decorated with luxurious ribbons and innovative trims.

Until 2014 we created seasonal collections, showing in London, Paris and Milan. Now we are taking a different approach. By creating bespoke designs and meeting our customers’ desire for individuality, we are participating in in a new sort of fashion which works better with our philosophy. A fashion which builds connections between people, rather than just encouraging more mindless consumption.