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If your hat is to last a life time, it needs looking after.

We’ve put together some simple tips and guidance to keeping your hat in good condition meaning your Panama can remain your trusty travel companion for many years to come.
Hat Care Pachacuti

We suggest you try not to pinch the front of the crown too much as this is what causes the front to crack. Secondly, it is best to pick the hat up by the brim or by cupping the crown with an open palm. Be gentle with your hat, it’s handmade after all.

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Reshaping hats

If your Panama becomes misshapen you should be able to recover the original shape of the hat. Simply, lightly steam it over a boiling kettle and then shape the hat by hand back to its original form. Afterwards, a blow dryer can be used on a low heat setting to dry the hat. Make sure you are holding its shape while you dry.

If the brim has becomes misshapen, you may iron the brim under a slightly damp cloth with the iron at a medium to low setting. Note, high heat iron settings can cause burn marks to the hat. After this, the Panama should then be placed over an appropriately shaped object such as a bowl. Leave it for a while to regain its shape.


Should your Panama become dirty one should first try to remove dirt by lightly dusting with a dry cloth. Note, don’t scrub too hard as you will damage the weave. If the above hasn’t worked, try using a moist facial or baby wipe. This should remove most marks although care should be taken not to rub or scrub too hard. We advise you do not use soap and water.


We can restore hats in-store. Please contact us to discuss your options, we will do our best to get your hat looking good again.
Visit us at 70 Derby St, Leek ST13 5AJ Or Call +44 (0) 1538 388580.

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To keep your hat looking as good as new, we recommend buying a storage box for your hat. A box will ensure your Panama keeps its shape for years to come. You can shop our boxes below.

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We have a step by step guide to teach you how to roll and pack your hat without causing any damage. Take your Panama on your adventures all over the world with you.

View Guide