The art of creating Panama Hats is woven into the fabric of daily life of the Andean mountain communities where our weavers live. Women weave on the bus, walking to market, on their way to the fields. It such a part of the fabric of life in Ecuador that in 2012 UNESCO declared that the art of weaving a “Panama” hat would be added to their list of Intangible Cultural Heritage. Intangible Cultural Heritage is a term used for knowledge, traditions and rituals which permeate the everyday life of a community, are passed down through generations and form an intrinsic part of their identity and culture. Weaving a hat from “paja toquilla”represents the cultural heritage of the entire community.